mucinex commercial

the following mucinex commercial is a prime example of an all pathos rhetorical strategy. during the commercial the people displayed are in a home that of course gives of the sense of our own home where we get the feeling of comfort and protection setting up the commercial for what its trying to sell. the mucus build-up is also depicted as a "fat slob" that of course many of us find annoying from the beggining. the type of voices are also loud and obnoxious intesifying the feelings that are trying to be created of desperation and anger. then once the product itself is presented the voice again is calm and soothing and the child eating it seems rather eager appealing to the sense of relief since it seams as this is the answer to get rid of this pestering body fluid. no where through the commercial is there any sign of how the product works or the science behind it which then holds no logos. and the product itself isnt well known and none of the characters are seemingly popular. thus the ethos in the commercial is void. http://www.youtube.com/watch?v=txMlnhjBXEI